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ou should never underestimate the importance of the simple Instagram hashtag. It plays a vital role in spreading your Instagram reach, and it helps develop your following.
When Simply Measured carried out research on Instagram usage, they found that 88% 0f brand posts include at least one hashtag and posts with at least one hashtag average 12.6% more engagement than those without. People began using hashtags online as far back as 1988 on a platform called IRC – Internet Relay Chat. Even back in that prehistoric internet age people used hashtags for the same reason they do today – to group messages and other content into categories.
The first known social media usage of hashtags was in October 2007 when Nate Ridder of San Diego, California, tagged his social messages with #SanDiegoOnFire – informing people about the wildfires his local area was suffering at the time.
Twitter was the first platform to officially adopt the hashtag in 2009, meaning that any tag starting with # became automatically hyperlinked.
It was not long before most of the other networks added support for hashtags on their platforms. This includes Instagram, which has probably seen the most significant uptake of hashtag usage. Unlike Twitter, where most people recommend that you should not use more than two or three hashtags in a single tweet, Instagram encourages large-scale hashtag usage. It is common for people to include up to 20 hashtags in a single post, and many use the maximum they are permitted – 30 hashtags.